Initial Ideas for Music Video and Digipack

Having chosen our song i have started to think about possible ideas that we can incorporate into the video. I think it would be a good idea to stick to the main Alternative/Indie rock conventions, such as having a performance element to the video and also a narrative, I also think that the use of black and white in either the narrative, to show it's in the past, or in the performance to make it seem more authentic to the audience. Having researched a number of music videos and having done preliminary tasks I have found that it is important to not only lip-sync correctly and make sure the video is working in sequence with the video but although it is important to use amplification i have found that it is not a good idea to show everything in continuous succession and include cutaways, as otherwise it would become cliché and boring to the audience. I have also found that it is important to cut between the performance and narrative in rhythm/beat in the song. Also I have decided that when creating the didipack it is important not just to use stills from the video, but to capture completely different images as it would become boring for the audience.