Music Video Camera Angles

Music videos normal include and switch between: Extreme Close Up (ECU) this is used to clearly show something specific, we would most likely use it to show hands playing an instrument, or on the mouth singing. Close Up (CU) this will be used to show the face as it shows singing, and if used in a narrative it helps set the mood and show emotion. Medium Shot (MS) is used to clearly show the body of the artist, and is useful for showing performance. Long Shot (LS) this allows the audience to see everything, and is useful to break up the Close Ups which may become boring for the audience. Low Angle (LA) these are used to show power and authority, this will be useful in certain parts of our video. High Angle (HA) this is used to show low authority and weakness, this will like Low Angles, be useful to use in certain parts of the video.

Close Up

Extreme Close Up 

High Angle

Low Angle

Long Shot

Medium Shot

Digipack Analysis- Damien Rice O

Front

The front of the Digipack is mostly plain, not unusual of an Indie genre, the text is the name of the artist 'Damien Rice' and the album name 'O' the font is distinctive, it looks like it has been coloured in which along with the child's drawing at the bottom on the Digipack gives it the impression of 'do it yourself' the look and feel of it has been done to make the audience feel more connected as it looks as if the artist has don it himself, rather than it being mass produced. the sticker in the bottom left is reviews, this also gives it the 'home made' look as it is just a sticker that has been stuck on in seemingly no particular way.

Back

The back is also mainly plain, the text is of the track listing, and it keeps a similar distinctive font that it has on the front. There is again a drawing which is in keeping with the fronts 'do it yourself' look. There is also the copyright and legal information along with he artist website in to bottom left corner, in the bottom right corner there is the record label and bar code.





Spine/Inside
The spine of the Digipack shows the artist name and album name as it did on the front, and also the bar code number. The inside of the Digipack is completely plain as the disc and inlay are located in separate compartments.










Compartments
The compartments hold the disc, inlay and special offers card,
 they are located on both sides of the Digipack.





Disc

The disc is the same as the front, except it also has the copyright and bar code information on it.

Inlay
The inlay is quite arty and in this way it helps to represent the artist. it also has the name of each song and the lyrics


For example this song is called 'Volcano' and the lyrics are sprawled across the top of the page.

Mailing list
This is the mailing list that comes with the Digipack, if you sign up with it, it gives you priority information about releases, live dates and competitions etc..

Bon Iver analysis

Bon Iver is an Indie Folk band founded in 2007 by American singer-songwriter Justin Vernon. The band is interesting as they are not portrayed that heavily in media as a band, they are portrayed in a way that shows it is just about the music and not the band.
This is shown with their ‘For Emma, Forever Ago’ album cover which is simply a picture of a snowy tree, and although it has connotations about the band’s name (Bon Iver being derived from the French phrase bon hiver which means ‘good winter’)

50 Cent analysis

50 Cent is an American Rapper, Businessman, investor and actor, he has used his images and portrayals in the media to not only further his music career, but to establish himself as an accomplished businessman.
Through his music he has established himself with the ‘gangsta’ image, as well as a ‘hard man’ however through watching interviews it is apparent that he is not necessarily like that when he’s not putting on his stage persona.
These images show the contrast between how he is portrayed. One image showing him with a gun, tattoos, and bandana and chains, while the other shows him in a suit smiling.

He has made it so his music is not so much about the music itself, but rather about him at the same time, this is through all the things he’s done that are associated with the music like ‘G-Unit’, ‘G-Unit Clothing’ and ‘Formula 50’.

Rihanna analysis

Rihanna is a Barbadian R&B recording artist and throughout her career Rihanna has been presented in various ways. During her career beginnings she was made to look more innocent than a sex idol.

It’s shown here in this picture, while still being attractive she is shown to have an innocent and sweet look about her.
She then undertook an image change with her third album ‘Good Girl Gone Bad’
She adopted a more rebellious image, dying her hair black, and colour associated with sin, darkness etc. she since radiates sex appeal, again shown in this image with the skin tight dress, the placement of her hands, the use of lighting with emulates her curves, and also the editing witch gave her the impression of a glow around her whilst the rest of the image is black. All the effects give an impression of the artist.

She has since changed her image, not as drastically as before but to one with yet more sex appeal. This is shown through her song ‘S&M’ and also her appearance in Kanye West’s music video for ‘All of the Lights’

Rihanna’s public image has been changed, moulded and warped to create how she is portrayed in the media, it has been an invaluable tool for her as she has become more popular since every change.

Analysis of my music video

This is our beginning to Rick Ashley's 'Never Gonna Give You Up' 

From this we learnt of the importance of accurately syncing the music with the video, and also getting the right amount of shots, as we had to use the same shot for two separate parts in the video.

Analysis of a digipack

50 Cent- The Massacre (Special Edition)

This digipack, through signs, gives the image 50 Cent is trying to portray, through Mise en Scene, he gives the image of a 'hard man' he is wearing fighting gloves, he is topless and showing his tattoos, mainly on the arm which is a characteristic of gang tattoos. The image of the artist is also shown with he Parental Advisory sticker, which shows the content is not suitable for children. The text of 'The Massacre' is like graffiti, the '50 CENT' logo is his own logo showing that it's him, this is similar to his 'G-Unit' hat and boxers, which is his company, which shows that he is promoting himself through this digipack cover.

Analysis of a music video

The Fray- How to save a life

The music video for The Fray's Hows to save a life greatly helps to portray the image of what the song's lyrics are trying to represent. The Fray's music focus's on problems that everyone faces, they are everyday issues such as happiness, pain and relationships, and the video for How to Save a Life, represents this in a number of ways. The video depicts images of a number of 'ordinary' looking people portraying various emotions, which helps to re-enforce the lyrics of the song. One of the main focus's of the video are the super imposed text, which states words and phrases like 'scared' and 'death', which again brings focus to the songs image. the Mise en Scene in the video shows a white, clean, almost hospital like background, with very little else as in props, in the video, with heavy lighting, and editing techniques such as the use of focus, and lightening. The song is aimed at young people, and through the video it gives the impression the 'you are not alone'.