Looking at Indie videos on youtube I have found that the age of our target audience is 13-34 and they are both male and female
Here we can see two comments made on YouTube on a video of an Indie Rock band. The second comment we found the most interesting due to the fact that it states that a possible Indie Rock fan plays a guitar and/or is in a band. This applies and emphasises our hypthesis that that our typical audience for Indie Rock either play an instruement or are in a band. Additionally with the user saying that this is addictive to play on guitar it encourages a discussion with other fans of Indie Rock.
Additionally the first comment states that the only reason they are viewing the video was due to publication by MGMT. This could indicate that Indie Rock fans are interested in reading MGMT due to its Indie vibe.
http://www.whoismgmt.com/us/home
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