Analysis of my music video

This is our beginning to Rick Ashley's 'Never Gonna Give You Up' 

From this we learnt of the importance of accurately syncing the music with the video, and also getting the right amount of shots, as we had to use the same shot for two separate parts in the video.

This is the front cover to our 'Shooting Blanks, RELOADED' digipack

We wanted to use the stereotypical indie band image of having the four members standing in the frame, in various positions. We focused specifically on colours, showing the white and black clothing with the black background, and with the title as well.

This is the back cover to our 'Shooting Blanks, RELOADED' digipack

The back cover we chose to go with the same cover scheme, however it has got a lot more shadow incorporated in it, and a different front. we were going to add a record company logo, a bar-code and a copyright warning, but we were restricted by time limits.

Genre work and conventions for our digipack

For the digipack I studied the indie-rock genre. Indie rock generally has more arty features to their albums than other genres, this is shown through this indie rock digipack cover:

Other indie rock covers include more old style, vintage, retro styles to the, as shown in this Vampire Weekend digipack cover:

This with the use of the girl standing with her eye line fixed on the camera, almost manikin like, along with the lighting, and the texts, makes a retro feel to the image.













Others like the The Strokes- This Is It digipack cover shows for a different modern style, yet still in an arty way:

 This image, along with the black and red text, shows a different style to indie rock.

Star Theory

Star theory is a theory created by Dyer, Star Theory sites that a star is not the person themselves, but rather an image created by the media, they are artificial images, made by advertising etc. A star is constructed through the image they are portrayed with in the media, even if they are seen to be 'real'. This is done by advertising, photos, videos and their music. A good example of the effectiveness of start theory is Lady GaGa, as she has created a persona that appeals to her vast audience.

Analysis of a digipack

50 Cent- The Massacre (Special Edition)

This digipack, through signs, gives the image 50 Cent is trying to portray, through Mise en Scene, he gives the image of a 'hard man' he is wearing fighting gloves, he is topless and showing his tattoos, mainly on the arm which is a characteristic of gang tattoos. The image of the artist is also shown with he Parental Advisory sticker, which shows the content is not suitable for children. The text of 'The Massacre' is like graffiti, the '50 CENT' logo is his own logo showing that it's him, this is similar to his 'G-Unit' hat and boxers, which is his company, which shows that he is promoting himself through this digipack cover.

Analysis of a music video

The Fray- How to save a life

The music video for The Fray's Hows to save a life greatly helps to portray the image of what the song's lyrics are trying to represent. The Fray's music focus's on problems that everyone faces, they are everyday issues such as happiness, pain and relationships, and the video for How to Save a Life, represents this in a number of ways. The video depicts images of a number of 'ordinary' looking people portraying various emotions, which helps to re-enforce the lyrics of the song. One of the main focus's of the video are the super imposed text, which states words and phrases like 'scared' and 'death', which again brings focus to the songs image. the Mise en Scene in the video shows a white, clean, almost hospital like background, with very little else as in props, in the video, with heavy lighting, and editing techniques such as the use of focus, and lightening. The song is aimed at young people, and through the video it gives the impression the 'you are not alone'.