Digipack Analysis- Damien Rice O

Front

The front of the Digipack is mostly plain, not unusual of an Indie genre, the text is the name of the artist 'Damien Rice' and the album name 'O' the font is distinctive, it looks like it has been coloured in which along with the child's drawing at the bottom on the Digipack gives it the impression of 'do it yourself' the look and feel of it has been done to make the audience feel more connected as it looks as if the artist has don it himself, rather than it being mass produced. the sticker in the bottom left is reviews, this also gives it the 'home made' look as it is just a sticker that has been stuck on in seemingly no particular way.

Back

The back is also mainly plain, the text is of the track listing, and it keeps a similar distinctive font that it has on the front. There is again a drawing which is in keeping with the fronts 'do it yourself' look. There is also the copyright and legal information along with he artist website in to bottom left corner, in the bottom right corner there is the record label and bar code.





Spine/Inside
The spine of the Digipack shows the artist name and album name as it did on the front, and also the bar code number. The inside of the Digipack is completely plain as the disc and inlay are located in separate compartments.










Compartments
The compartments hold the disc, inlay and special offers card,
 they are located on both sides of the Digipack.





Disc

The disc is the same as the front, except it also has the copyright and bar code information on it.

Inlay
The inlay is quite arty and in this way it helps to represent the artist. it also has the name of each song and the lyrics


For example this song is called 'Volcano' and the lyrics are sprawled across the top of the page.

Mailing list
This is the mailing list that comes with the Digipack, if you sign up with it, it gives you priority information about releases, live dates and competitions etc..

Digipack Theory

1. Explain Clearly what a digipack is?
A digipack is a Cd with usually three different images. They represent and market the artist indifferent ways. the digipack can create their personal image.


2. Give an example of how intertextuality could be used in the marketing of our video?
The video could be promoted by being shown in a film or on a poster.


3. Give an example of how intertextuality could be used in the marketing of your digipack?
Digipack could be shown on a poster, advertisement linked to film.


4. What did Goodwin say were the 3 possible relationships between lyrics and visuals in a music video?
Illustrating, amplifying or contradicting the lyrics.


5. Give an example of how you could develop star image for your artist using star iconography?
Create an icon for the artist for the artist, eg guitar or clothing.


6. What demands does the record company make on the video and why?
The need for closeups, - not like a live performance. -Narrative


7. What usually features in a video in addition to narrative and why?
Performance


8. How could you use the elements of 6 and 7 in your digipack and how would it complement the video?
Use a live track- studio act, it aids advertising.


9. What extras could you promote in your digipack in addition to the video and music tracks?
Special bonus features eg live performance.


10. How do your plans match the chosen demographic and psychographic of your audience?
Demographics- male, 20+, middle class
Psychographics- gigs, concerts